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Dynamic and visual communication at the point of sale. It is crucial in the omni-channel communication strategy. Digital signage results in immediacy, synchronization and ubiquity when updating the message. It makes an impact, interacts, informs and promotes through channels. If we can communicate by segmenting our audience, don't you think that communication will be more effective?
The injection of energy and positivism. Music is more than a sound that fills moments of silence. It motivates, moves, and stimulates people. It creates privacy in conversations and must be able to either relax the customer, or conversely, to leave an impression on him. What message do you want to convey?
The olfactory instinct is irrational. A bad olfactory experience can change the purchasing decision of the consumer. Any scent will easily be associated with the brand and remain in his mind. It stirs emotions, excites people, and makes them remember you. Our mind can encompass 35,000 different olfactory memories, if your customer is not able to describe you, it is because you don't exist.
And does your brand exist?
A more human technology that connects the brand with the customer. Designed to address the concerns of the customer in front of a product. It prescribes, uncovers, informs and creates extraordinary experiences. A well-informed customer will succeed in his choice and will have greater satisfaction with the brand.
Does your customer know what he is buying?
The strength, value and impact of an audio message in a time in which our eyes are saturated with the impact of visual advertising. It communicates an offer, a promotion, a launch, or it simply creates a memory in the customer's mind. You can imagine him listening to it in front of the product, only one step away from purchasing. What do you want to tell him?
The king of entertainment. Themed channels that will amuse the customer and make his waiting time more pleasant. Combine entertainment segments with your corporate content, offers, promotions or events. If you entertain with value and quality content, your message will be more effective.
Who said that waiting is boring?
communication technology and sensory marketing specialists at the point of sale
In-store background music service à la carte. More than 20 years’ experience in background music at the point of sale.
More than 200 channels with different tempo and musical environments
Creating customized channels
Schedule summary by hours and zones
Possibility to add commercials
Intuitive content management platform for digital signage. Co-manageable, web-based and hosted in the cloud to ensure stability and scalability.
Design of customized content
We provide complete solutions, tailored to each point of sale, so that the values that the brand wants to communicate are reflected in a clear, attractive and effective way. We work with expert partners to add value to our service.
Receiving of the briefing to study our client's objectives. Do you want to promote? To inform? To entertain? Or do you want to convey your brand image? We define the strategies, and we dedicate some time to adapting the message to the medium.
On-site analysis or through a point-of-sale plan. Depending on the characteristics of the place and customer expectations, we define what technological choices fit your budget.
Depending on the scale of the project, we select among our many devices and music players, digital signage, or scents. And we integrate them with the latest market solutions in terms of screens, audio systems or air conditioning systems. Adding value through our experience and collaboration with major partners.
TMM Group offers the usable and intuitive Waapiti platform for the co-management of contents. Web-based technology, hosted in the cloud, without having to be installed on any PC and accessible from anywhere in the world. A continuously evolving tool, entirely developed by our IT team in Barcelona.
Once the needs have been analyzed and the space defined, the project is implemented. TMM Group or our partners will install the equipment and/or deal with the shipment of all materials. The plug&play technology allows the customer to connect the pre-configured music player and begin to emit its contents instantly.
Do you own a company with hundreds of locations? Do you have a project in mind at a national or international level? TMM Group provides a full service wherever you are, whether you are a SME, a franchise or a multinational corporation. Our network of partners and authorized installers help you make sure your project is implemented in the shortest possible time.
Our technical department will solve incidents remotely via telephone, or if not possible, will send a technician on site. The incident rate is 3%, 1 in 3 incidents is solved immediately on the phone, 80% are solved in less than 1 hour, and 99% are solved within 48 hours.
Clients are offered a lifetime warranty on all equipment, and in case of failure, we will change the product without any additional cost, except shipping costs. In case of technological obsolescence of a solution, clients are offered any new features or improvements, so that their performance is always outstanding. In addition, the platform undergoes monthly updates of new features and improvements.
We evaluate the effectiveness of each strategy, according to the objectives and ROI obtained. We need to perform this step together with the client, in order to see if we are on track or if it is necessary to reformulate the strategy.
Once the project is implemented and after a certain period of time (to be defined according to the project), you are likely to get return on investment through profit and investment in the project. TMM Group provides different tools according to the technology used.
Join our partner program and become a partner of TMM Group to offer a global sensory marketing service
TMM Group partners are a key resource for implementing a successful project. Therefore, some of the most important success stories have been possible thanks to the collaboration of a TMM Group partner.
In a time in which the value of a brand must be represented in terms of customer satisfaction, Audi, one of the world's most important high-end car brands, chooses to create the AUDI PRESTIGE SERVICE program for its after-sales department. An experiential space where TMM Group implements two of its sensorial marketing solutions.
Audi's goal is to convey a homogeneous avant-garde experience in 66 of its car dealerships in Spain. At the same time, it builds loyalty and delights customers by making them feel special.
A tailored music channel for Audi was created, based on electronic downtempo indie, combined with songs from its TV commercials. A channel through which Audi's prestige and avant-garde character is reflected.
The TMM Group has worked closely with the brand to create a clean and soundproof ambient-scenting technology, which releases a specific Audi odotype that will be remembered by customers, as part of its experiential branding strategy.
Italian fashion has always paid attention to communication and the use of new technologies. Over the last few years, Benetton stores have been reinventing themselves, shifting towards a more experiential space, where TMM Group has been helping them with its background music and ambient-scenting services. At present, the potential of the Waapiti platform for content management has enabled United Colors of Benetton to rely on TMM Group to define its new Digital Signage strategy.
United Colors of Benetton's goal in terms of sensory perceptions leads to creating a brand identity that will help them stand out from the competition. Without forgetting, at the same time, the bond that has always existed between the customers and the brand.
A music channel was created, which combines the latest international hits with the best deep house music.
Our experts have developed a fresh, floral, youthful and cheerful scent that creates an emotional atmosphere in a space where Benetton customers feel comfortable.
The simplicity of the Waapiti platform in managing digital signage content enabled Benetton to improve some of its existing digital signage systems. For example, the implementation and integration of a 6-screen video wall at the entrance of some of its stores, as well as various screens integrated in decorative cages inside the stores.
The success of a project like the Benetton one is reflected in the effectiveness of implementing a project in the shortest time possible, being able to provide customers with a comprehensive service, as well as a powerful, flexible and versatile technology.
Macson is a fashion brand that has more than 50 stores in Spain. The in-store background music creates an atmosphere in line with the latest trends, as well as an uninhibited ambient, which facilitates the positioning of the Macson brand.
The aim of Mascon is to give a new look to its stores, with a new strategy and positioning inside the fashion market.
After a thorough analysis of its customers, a mid-tempo pop, indie rock and R&B music channel was created, where you can listen to the music stars of the moment.
The new strategy is complemented by a corporate digital signage channel, where customers can see the latest designs of the season and at the same time, are entertained with video clips of the latest music trends, which can be heard through the in-store background music system.
Being able to inform about the benefits of a product at the point of sale is not always easy for suppliers. By replacing staff members who can often be intrusive, Leche Pascual relies on technological innovation with a prescribing application that reaffirms the presence of the brand in the supermarket and gets to inform customers about the functions of each of its dairy products.
The aim is to inform the user about the products of Pascual Group, while suggesting which product is best for him according to his profile and needs.
Design and implementation of an interactive tool with a double decision tree. On the one hand, the user can browse the catalog and find out about each product. On the other hand, the application asks the user a series of questions and takes him to find the product that best meets his needs.
The prescribing application does not only inform about the function of each product: its success lies in the added value that it brings to the brand, improving the shopping experience to ensure that each customer finds the right product for him.
In such a bare space as a second-hand shop, where even though the products are properly presented, the atmosphere is still cold, no one would expect to have a good experience. The willingness to stand out in this field led Cash Converters to turn to our sensorial marketing solutions.
Our client intended to solve different problems. In the selling area: the objective was to create a space that would stimulate the senses of customers and generate a positive shopping experience. First of all, by eliminating the smell of old and used objects from the store. In the buying area: by making the waiting time of the customers who were lining up to sell a product more entertaining, preventing them from leaving the store, as well as channeling those customers to the selling area.
The in-store radio service was improved with a tailored music channel broadcasting the latest international and Spanish pop hits, which contributes to create a pleasant atmosphere. The communication channel is transformed into both an informative and a corporate channel, by including specific Cash Converters' commercials.
A bamboo and citrus scent was used to transmit freshness and tranquility. This way we managed to eliminate that unwanted smell of old objects which did not encourage customers to buy.
The main reluctance in buying a TV at Cash Converters was the fact that the customer could not tell if it worked and what its quality was. In the buying area, we introduced an infotainment channel broadcasted through all the screens of the store, which combines entertainment content with promotions and corporate information about Cash Converters. In the selling area, the infotainment channel entertains customers while they are waiting in line and, at the same time, promotions influence them and push them towards the buying area.
The success of a global project of sensorial marketing like the one of Cash Converters lies in the integration of different solutions to create a global surrounding environment. It is worth noting that the in-store background music is integrated with the audio on the screens, so that the videos that have audio, such as music video clips, can be heard throughout the store.
A sector affected by the high cost of static poster printing and by the time lag when it comes to updating them. On the one hand, although digital signage apparently involves a higher initial investment, in the medium to long term its cost is amortized. On the other, it marks a turning point in the communication strategy of hair, beauty and health salons of the Jean Louis David franchise. The communication system is combined with audio-visual entertainment in each hair salon.
The aim is to speed up and provide flexibility to hair salons when promoting their services in the windows, and attract customers, as well as generating cross-selling. At the same time, inside the hair salon, an audio-visual tool is needed to entertain and inform customers about products and services for each season.
2 tailored in-store radio channels were implemented, which combine music with promotional messages. Depending on the type of customers and time slot, inside a Jean Louis David hair salon you can hear a large selection of Nu-disco and Deep House hits, as well as the latest international and national pop radio hits.
The problem of not having the flexibility and immediacy to change pricing and promotions in the windows was solved through the implementation of professional vertical screens up to 55" in over 30 hair salons in Spain. Inside the hair salon, a dedicated infotainment channel was created, featuring interesting content and videos of products. One of the most interesting things was to integrate the video clips with the in-store background music, which enabled customers to listen to music videos through the speakers of the hair salon
The success of a project like the Jean Louis David one is achieved through a communication consulting service that comes from the Waapiti content department, as well as a customer support and technical maintenance team. The content design service and self-management of each hair salon provide a remarkable value for a franchise brand. Projects like this one demonstrate that a digital signage service goes far beyond just equipment.
Communication in supermarkets is key to customer loyalty and increases purchases. However, it is not only important to communicate, but how to communicate and what tools to use. Digital signage and interactivity are two challenges of Bonpreu-Esclat Group to revolutionize customer experience, which together with its in-store radio and advertising strategy, will mark a turning point in the distribution world.
The aim of Bonpreu-Esclat is to communicate, inform and assist customers through different media -visual, auditory and interactive- to help them make the smartest buying decision possible. The primary need is to segment the communication of each of the media in the various stores.
Bonpreu-Esclat's identity as a brand related to Catalan culture and music is reflected in the careful selection of its music channel. Inserting specific commercial breaks for each type of store and geographical area, and promoting suppliers on the music channel give full value to its omni-channel strategy.
17 professional screens were installed in the Malla hypermarket, distributed over the fresh section, on the supplier dedicated display shelves, at the customer service area, at the checkout area, in the warehouse and at the supermarket entrance. We defined a specific communication strategy for each area, with animated content to bring added value to the shopping experience, providing additional information and entertaining customers while waiting in line, either at the checkout area or in the various fresh sections.
Two interactive applications were designed for the garden furniture advertising campaign in summer, and the toy advertising campaign in winter. Two interactive catalogs were installed in 40 stores of the brand where the user can check information about the products.
Shopping malls tend to be cold and lonely places. Bulevard Rosa, one of the most famous shopping malls in Barcelona (Paseo de Gracia 55-57), wanted to avoid silence in the corridors and create a different shopping atmosphere.
The aim was to create a pleasant and warm atmosphere along the mall corridors, in order to differentiate it from those shopping spaces with no background music.
A mid-downtempo music channel was created, which combines the latest pop, indie rock and R&B hits with elegant deep house and a touch of electronic music.
Odotypes enable us to associate our experience with the brand. They represent an important concept of experiential marketing. Gas natural believes in the importance of creating an olfactory welcoming, in order to give a different color to its customer service centers.
The goal is making the user experience more satisfying. By making the user feel comfortable in their centers and getting people to identify the brand with a good smell.
The scent should convey the same feeling that our brain perceives when we smell freshly cut grass or wet soil. And its intensity should not be very strong, but subconsciously influence the users, offering them a moment of tranquility and well-being.
In the hospitality industry targeting and updating are key to reach the desired audience. One of the challenges of the creperie Crepe Lovers was to find a communication tool that was easy to manage, in order to target its offers at the right time.
The aim of Crepe lovers is to attract the customer in a busy area, while targeting the offer according to the time of the day.
The 2 fixed signs hanging on the external wall of the shop were replaced with two screens with integrated SoC showing contents simultaneously. 3 different channels were chosen: morning, noon and evening, to offer customers the best product based on the time of day.
During the first week of implementing the project, the creperie managed to sell products nobody had asked for before. One of the successful aspects is the brightness of the displays and the large-format images that manage to attract the customer's attention from the stairs of the mall. Moreover, being able to establish the offers according to the time of the day gives added value to the shop.
Waiting time at a health center can become eternal, so the customer needs to be both entertained and informed by a communication channel. GAES's main concern was that this communication tool featured audio, since it is used by customers to check their hearing through the TV amplifier.
A management tool for GAES's audiovisual corporate channel, which is present in 65 centers in Spain, and that enables the integration of the audio through its TV amplifier.
Waapiti digital signage platform was integrated into the existing screen circuit, in order to manage content remotely. The channel audio was integrated through a TV amplifier.
A restaurant brand whose cornerstone is uniqueness and that wants to be a gastronomic leader must never leave background music aside. For AN Group, a point of reference for restoration, the idea of creating brands and spaces with a strong personality is enhanced by the different styles of music channels that help define different gastronomic concepts.
The aim is twofold. On the one hand, creating the right atmosphere at each of its brands' restaurant. On the other hand, creating a different atmosphere according to the time of day.
The result was different music channels for each time slot, with very different styles according to the restaurant. Background music was implemented at: Mussol, Restaurante Marítim, La Botiga, Restaurante Daps, Restaurante Citrus, Restaurante Attic, Piscolabis, Qu Qu, Tapa Tapa, Txapela, Maximilian, Oto Styl and NBA Café Barcelona.
A Digital Signage project was implemented in the NBA cafe Barcelona restaurant, also a communication and content strategy was defined by the TMMgroup team. 25-screens were implemented in different formats: video wall, vertical totem, interactivity or social wall; as well as several exclusive resolution LED panels fully integrated into the furniture. One of the most spectacular displays is a 50m LED panel that surrounds the perimeter of the main room.
Advertising where your customers can consume your products is a good strategy to create a brand. That's what Mahou San Miguel thought when they decided to offer their Mahou TV or San Miguel TV communication channel to different concert halls and pubs in Spain that sell their products.
Improving the existing Mahou and San Miguel communication channel that the brand offers to concert halls. Offering a channel with interesting content and updates, combined with personalized information for each concert hall. Finally, creating a promotional tool to sell the channel.
Two communication channels were created: Mahou TV and San Miguel TV. These combine different general content with personalized information for each concert hall, such as their calendar of concerts, videos or pictures. A sales folder was designed to present the new channel to the various concert halls.
The success of this project lies is the content service, which allows to provide a weekly, biweekly or monthly content update. Moreover, the Waapiti content department, through the animation of the contents of the concert halls, provides an added value and retrieves the essence of what TV channel Mahou and San Miguel should have been since the beginning.
The waiting room is a place where you have to provide information that simplifies the enquiry for those who wait, and at the same time, makes it more pleasant. With this aim in mind, the language school group Merit School relies on digital signage to create its corporate channel at the reception areas, providing information about test dates and types of courses.
The aim is to inform students about courses and exams while they are waiting at the reception. At the same time, the aim is to entertain the audience with current, interesting content.
A dedicated communication channel was created for all Merit School centers. The channel combines entertainment content as film premieres, technology and calendar of upcoming concerts with corporate information of the school: exam dates, courses, contacts.
The Aire group is in charge of recovering the ancient tradition of the Greek and Roman baths, creating spaces and experiences in historical buildings from different cities like Barcelona, Seville, Almeria or New York. Its scent is one of its sensorial characteristics and is part of the experiential branding strategy.
One of the characteristics of Aires spaces is its fragrance, present in all its treatments. The objective is to find a system of diffusion of its odotype in the different spaces of the center.
BeAromic technology is a nebulizer of fragrances. Through this technology, the orange blossom (very present in Aires treatments) is managed to spread in the different spaces. A technology that enhances the experience for the senses.
The health sector is adapting to new technologies every day. For this reason, Nuestra Señora Clínica del Remei provides his waiting rooms with digital signage technology, in order to achieve a more practical and direct communication with his patient. Waapiti platform offers an easy and fast management of the doctors directory that allows Clínica del Remei marketing department to control contents of his corporate channel.
The aim of the clinic was to implement a corporate channel with own content and Waapiti themed channels to boost the waiting rooms areas. On the other hand, in the main entrance they had the need to improve doctors directory visibility and the information editing system.
2vertical-screen video wall were installed with the goal of showing in a same space doctors and floors directory. The creation of dynamic templates through the Waapiti platform has facilitated the customer's content management and production. The digital directory allows constant changes remotely and brings dynamism to the hall, being able to combine information about floors and doctor’s speciality with corporate messages and images of the brand.
In a Brewpub the hearing experience is as important as the gustatory experience. This is a place where you can taste artisan beer and a very well-liked gastronomy, accompanied by good music.
The aim of NaparBCN restaurant was to give a touch of differentiation in its gastronomic space. Music in a restaurant helps fill an empty space, counteract uncomfortable silences or hide sounds like cutlery on dishes.
The musical channel of NaparBCN is a combination of Indie Rock with some classic themes to bring dynamism or tranquility depending on the time of the day.
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